Employment Type: Full Time
Duty Station: Field Based
Reports to: Sales Manager

Deli Tools Sales Representative

Job Purpose
To drive sales of Deli Tools products through direct field sales, customer acquisition, market development and relationship management You will visit potential customers, introduce and demonstrate De Tools products, onboard new customers and dealers, generate orders and expand the company’s market presence.

Qualifications & Experience

• Previous experience in field sales, hardware sales, tools, construction supplies or FMCG distribution is desirable.
• Experience dealing with hardware shops, retailers, wholesalers, contractors or distributors is an added advantage
• Fresh candidates with strong communication skills, confidence and a proven sales aptitude may be considered

Key Responsibilities

• Conduct daily field visits to hardware shops, tool stores, construction supply outlets, contractors and other potential customers.
• Premote and sell Del Tools products to new and existing customers
• Identify and onboard new dealers, distributors and retailers
• Demonstrate products and communicate features, benefits and promotions
• Follow up on quotations, orders and customer inquiries Build and maintain strong customer relationships
• Prepare and submit daly, weekly and monthly sales reports Monitor competiters and provide market intelligence.

Key Skills & Competencies

• Strong selling, persuasion and negotiation skills.
• Excelent verbal communication and interpersonal skills Confidence in approaching new customers.
• Ability to work independently and manage a daily field route
• Strong prospecting and relationship-building skil Results-oriented with a drive to meet sales targets
• Good record-keeping and basic reporting skills.
• Basic computer and smartphone skills
• Honesty, reliability, discipline and accountability. Willingness to travel extensively within the territory,

Key Performance Indicators (KPIs)

• Sales target achievement
• New customer acquisition
• Customer activation (first orders)
• Active customer growth (repeat purchases)
• Field activity and customer visits
• Lead conversion rate
• Product range penetration
• Reporting compliance
• Customer retention
• Specific numerical targets will be set by the Sales Manager based on territory potential stock availability and company objectives

Expected Results

• Expand Deli Tools customer base
• Increase sales revenue and market penetration
• Establish productive relationships with hardware shops, retailers, dealers and other target customers. Convert new prospects into active and repeat customers.
• Improve product visibility and customer
• Provide reliable market information to support business growth

APPLY NOW

Send your CV and relevant documents to recruitment@chintuganda.com

Apply by 31″ October 2026 | 5.00pm