Location: Kampala, Uganda – Naguru
Department: NEXTCom – Digital Growth & Creator Ecosystem
Reports to: Head of Marketing, Digital

ROLE PURPOSE

The Senior Digital Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns that drive audience growth, engagement, and conversion across Next Media’s brands and NEXTCom client accounts.

The role owns performance marketing, SEO, traffic acquisition, and digital optimization, working closely with creative, community, influencer, and commercial teams to deliver measurable results.

KEY RESPONSIBILITIES

1. Digital Campaign Strategy & Execution

• Develop and execute digital marketing strategies for brands and clients.
• Translate business and marketing objectives into digital campaigns.
• Own campaign calendars and execution plans.

2. Performance Marketing & Acquisition

• Manage paid media across Google, Meta, TikTok, YouTube, and other platforms.
• Optimize campaigns for CPA, CTR, and conversions.
• Drive AfroMobile user acquisition and website traffic growth.

3. Search Engine Optimization (SEO) & Web Growth

• Develop and implement SEO strategies.
• Conduct keyword research and technical SEO audits.
• Improve organic search rankings and website performance.

4. Analytics, Reporting & Optimization

• Track performance using analytics tools.
• Develop dashboards and reports.
• Provide insights and optimization recommendations.

5. Cross-Functional Collaboration

• Work closely with creative, content, community, and influencer teams.
• Support Business Digital Manager and Digital Business Strategist with proposals and pitches.

6. Team Support & Mentorship

• Guide junior digital marketers and community managers.
• Share best practices and training.

REQUIRED EXPERIENCE & QUALIFICATIONS

• Minimum 5 year’s experience in digital marketing.
• Experience in agency or media environment preferred.
• Strong hands-on experience with paid media, SEO, and analytics.

REQUIRED COMPETENCIES

• Data-driven mindset
• Strong problem-solving skills
• Attention to detail
• Ability to manage multiple campaigns
• Strong communication skills

KEY TOOLS & PLATFORMS (PROFICIENCY REQUIRED)

• Google Analytics 4
• Google Ads & Search Console
• Meta Ads Manager
• TikTok Ads Manager
• YouTube Studio & Ads
• SEO tools (Ahrefs, SEMrush, Moz)
• CMS platforms (WordPress or similar)
• Social scheduling tools
• Excel / Google Sheets

KEY PERFORMANCE INDICATORS (KPIs)

Growth & Acquisition

• AfroMobile subscription growth
• Website traffic growth
• Follower and subscriber growth

Performance Marketing

• Conversion rate
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)

SEO

• Keyword ranking improvements
• Organic traffic growth

Delivery Excellence

• On-time campaign delivery
• Accuracy of reporting

Probation KPIs (First 3 Months)

• Digital campaigns and content calendars implemented
• Training & monitoring – on-air talent social media pages as influencers
• Brand Website traffic growth ≥ 25%
• Paid campaign CTR above industry benchmarks
• SEO audit and optimization roadmap curation & monitor for completion
• Cross-brand digital growth strategies curation alongside brand managers and lead team to implementation

To apply for this job email your details to people@nextmedia.co.ug