The Digital Marketing and Social Media Officer shall be responsible for developing, implementing, and managing the University’s digital marketing strategies and social media presence in a manner that upholds its Catholic identity, mission, and values. He/she will serve as the primary custodian of the University’s digital brand voice, ensuring that all online communications reflect the institution’s academic excellence, Catholic ethos, and community engagement. The Officer will work closely with the Public Relations, Admissions, and Academic departments to drive student recruitment, institutional visibility, and stakeholder engagement across all digital platforms.

Key Responsibilities

1. Developing and executing a comprehensive digital marketing strategy, covering campaigns across search engines, email, social media, and display advertising, aligned with the University’s mission, Catholic values, and student recruitment objectives, while managing the paid digital advertising budget to maximise return on investment.
2. Managing all official University social media accounts, including Facebook, X (Twitter), Instagram, LinkedIn, TikTok, YouTube, and WhatsApp, by creating, scheduling, and publishing high-quality content that is consistent with the University’s brand guidelines, Catholic identity, and institutional priorities.
3. Together with and in the absence of the Webmaster to ensure the University’s website content is accurate, current, brand-consistent, and optimised for search engines, by regularly reviewing pages, sourcing and editing departmental updates, and providing Search Engine Optimisation (SEO) recommendations for technical implementation.
4. Producing compelling and diverse digital content, including blog posts, feature articles, press releases, short videos, reels, infographics, and podcasts, that communicate the University’s story, promote its academic programmes, and reflect its Catholic intellectual tradition.
5. Developing and maintaining a digital content calendar that aligns with the University’s academic year, key events, and strategic communications milestones, ensuring a consistent and purposeful online presence across all platforms.
6. Managing the University’s email marketing activities, including newsletters, event announcements, and targeted outreach, while maintaining and growing the institutional subscriber base and tracking campaign performance metrics.
7. Monitoring, analysing, and reporting on the performance of all digital marketing and social media activities, using tools such as Google Analytics, and presenting data-driven insights and actionable recommendations to Management on a monthly, quarterly, and annual basis.
8. Enforcing the University’s digital brand standards and style guide across all online platforms and communications, advising departments on brand compliance, and managing the University’s online reputation by monitoring and responding appropriately to digital mentions and community feedback.
9. Collaborating with academic departments, student organisations, and the University Chaplaincy to develop community-centred content that reflects the University’s Catholic mission and engages both internal and external stakeholders.
10. Engaging relevant influencers, Catholic networks, education forums and associations, and media partners to amplify the University’s digital reach, enhance institutional reputation, and support student recruitment and alumni engagement efforts.
11. Supporting the University’s public relations function by producing digital press materials, coordinating media responses, and ensuring timely and professional communication across all digital channels during institutional events and programmes.
12. Carrying out any other duties relevant to digital communications and marketing as may be assigned by the Supervisor from time to time.

Qualifications, Experience and Skills

1. Minimum of a Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Journalism, or a related field from an institution recognised by the National Council for Higher Education (NCHE).
2. A professional certification in Digital Marketing, Social Media Marketing, or a related discipline will be an added advantage.
3. A minimum of two (2) years of hands-on experience in digital marketing and social media management, preferably in a higher education institution or reputable corporate environment.
4. Demonstrated experience in developing and executing digital marketing campaigns across multiple platforms, including Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube.
5. Proven experience in website content management using content management systems (CMS) and platforms.
6. Proficiency in graphic design and multimedia tools and related applications.
7. Solid understanding of Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Analytics, Google Ads, and social media advertising platforms.
8. Excellent written and verbal communication skills in with the ability to craft compelling content tailored to diverse audiences.
9. Strong analytical skills with the ability to interpret digital data, generate actionable insights, and make evidence-based decisions.
10. Experience with email marketing.

Personal Attributes and Competences

1. An impeccable track record and a high level of moral integrity and professional ethics.
2. A demonstrable commitment to the Catholic values, mission, and ethos of the University.
3. A creative and innovative mindset, with the ability to generate fresh ideas and translate them into compelling digital content and campaigns.
4. Strong organisational skills with the ability to manage multiple projects simultaneously, prioritise workloads, and meet deadlines without compromising quality.
5. Ability to work effectively both independently and as part of a multidisciplinary team.
6. A passion for storytelling, community engagement, and leveraging digital media to advance institutional goals.
7. Willingness to work flexible hours, including occasional evenings and weekends, to cover University events and time-sensitive digital communications.
8. Thoroughness and ability to pay attention to detail.
9. Ability to work under pressure and deliver positive results under minimum supervision.

APPLICATION PROCESS

Interested and eligible candidates MUST ELECTRONICALLY submit an email to hr@unik.ac.ug as one attachment in PDF the following: –

1. Application letter.
2. An up-to-date Curriculum Vitae (CV) containing names and contacts of three (3) credible referees.
3. Copies of the relevant academic/professional Transcripts and Certificates.
4. Copy of a valid National Identity Card
5. Details of the physical address, telephone contact and email address of the applicant.
6. Any other relevant documentation to support the application.

N.B:

The email subject line should include the job title and the applicant’s name.

Applications not in a single PDF file and those received after the date and time will not be considered.

The deadline for receiving the application is 23^rd May 2026 by 12.00 pm

Only short-listed candidates will be informed by email.