Job Description

• Deliver end to end brand management for snacks and beverages by planning campaigns, overseeing packaging designs, organizing market activations, and analyzing market share.
• Provide departmental leadership and operational control to ensure commercial targets are met without compromising product integrity, quality, or safety.
• Drive continuous improvement, brand performance, and resource efficiency across all marketing and activation initiatives.

Key Duties & Responsibilities

• Plan, sequence, and execute comprehensive brand campaigns, product launches, and market activations aligned with commercial targets.
• Oversee product packaging designs and promotional materials while strictly maintaining approved brand, quality, and regulatory standards.
• Analyze brand market share, campaign performance, and consumer feedback to identify growth opportunities and resolve service or quality deviations.
• Lead and supervise marketing staff by allocating tasks, monitoring performance, conducting handovers, and maintaining operational discipline without compromising safety.
• Collaborate cross functionally with supplying, verifying, and receiving departments to ensure timely operational coordination and project execution.
• Maintain complete, legible, traceable, and accurate records, including campaign performance trackers, logs, and formal approval documents.
• Control departmental expenditure and use marketing materials, packaging, and company resources responsibly to prevent waste and budget variances.
• Enforce occupational safety, food hygiene, environmental, and risk control procedures across all marketing and market activation activities.

Skills

• Brand strategy and product launch execution
• Digital marketing and multi channel campaign management
• Market research and competitive market share analysis
• Operational planning, resource prioritization, and cross functional coordination
• Team supervision, coaching, and conflict resolution

Education Qualifications & Experience

Education Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Commerce, Management, Operations Management, or a closely related discipline.
• Higher Diploma or Ordinary Diploma in Marketing, Business Administration, or a related field combined with substantial practical supervisory experience.
• Relevant UBTEB, TVET, professional marketing, quality, safety, or supervisory certifications, including accredited equivalent qualifications obtained outside Uganda.

Experience

• 4+ years managing consumer brands in the FMCG sector.