Key Duties and Responsibilities:

Strategic Marketing Planning

• Develop and implement annual and quarterly marketing plans aligned with hospital growth objectives.
• Position the hospital as a preferred healthcare destination for clinical excellence and patient experience.
• Identify new service lines, centers of excellence, and market opportunities.
• Conduct market research, competitor analysis, and patient behavior studies.

Business Development & Revenue Growth

• Drive OPD/IPD growth, diagnostics, surgical volumes, and specialty services.
• Build and manage referral networks with Doctors, clinics, corporates, NGOs, and insurance companies.
• Identify and execute strategic partnerships, MOUs, and tie-ups.
• Develop medical tourism, international patient services, and corporate health programs (if applicable).

Physician Engagement & Internal Marketing

• Collaborate with consultants and clinical teams to promote specialties and procedures.
• Support Doctors in academic events, CMEs, conferences, and outreach programs.
• Ensure smooth coordination between marketing, medical, and operations teams.

Digital Marketing & Brand Management

• Oversee digital marketing strategies including:
  • Website & SEO
  • Social media platforms
  • Online reputation management
  • Lead generation campaigns
• Manage hospital branding, creatives, brochures, and patient education materials.
• Ensure consistent brand messaging across all channels.

• Website & SEO
• Social media platforms
• Online reputation management
• Lead generation campaigns

Community Outreach & CSR Activities

• Plan and execute:
  • Health camps
  • School & community awareness programs
  • Corporate wellness initiatives
• Build strong relationships with community leaders, government bodies, and local organizations.
• Promote preventive healthcare and public health initiatives.

• Health camps
• School & community awareness programs
• Corporate wellness initiatives

Corporate, Insurance & TPA Relations

• Develop and manage corporate empanelment and insurance partnerships.
• Coordinate with TPAs for smooth onboarding and volume growth.
• Support negotiations, pricing strategies, and service agreements.

Medical Tourism & International Patients

• Develop end-to-end medical tourism strategies.
• Coordinate with facilitators, embassies, travel agents, and overseas partners.
• Enhance patient journey experience for international patients.

Budgeting, Analytics & Reporting

• Prepare and manage marketing budgets with ROI tracking.
• Analyze patient acquisition cost, conversion rates, and campaign effectiveness.
• Present regular performance reports to leadership with actionable insights.

Team Leadership & Vendor Management

• Lead, mentor, and develop the marketing and business development team.
• Coordinate with advertising agencies, digital partners, printers, and media houses.
• Ensure timely execution and quality delivery of marketing initiatives.

Compliance & Ethical Marketing

• Ensure compliance with healthcare regulations, accreditation standards (NABH/JCI), and ethical marketing guidelines.
• Avoid misleading advertisements and ensure patient-centric communication.

Key Performance Indicators (KPIs)

• OPD/IPD and revenue growth
• Specialty-wise patient volumes
• Referral and corporate business growth
• Digital leads and conversion rates
• Brand visibility and patient engagement metrics
• Marketing ROI and cost optimization

Qualifications, Skills and Experience:

• MBA / PGDM in Marketing, Healthcare Management, or Business Administration
• Bachelor’s degree in Life Sciences, Management, or related field

Experience

• 5–12+ years of experience in hospital marketing and business development
• Proven experience in multispecialty hospitals
• Exposure to emerging markets or international healthcare is an advantage

Skills & Competencies:

• Technical Skills
• Hospital marketing strategies
• Business development & partnerships
• Digital marketing & analytics
• Market research & competitive analysis
• Budgeting & ROI analysis

Behavioral Competencies

• Strong communication and negotiation skills
• Strategic thinking with execution focus
• Relationship building and stakeholder management
• Leadership and team-building skills
• Result-oriented and data-driven mindset

Preferred Attributes

• Understanding of hospital operations and clinical workflows
• Experience working with consultants and senior clinicians
• Knowledge of accreditation standards (NABH/JCI)

How to Apply:

All interested candidates should send their applications addressed to Norvik Group HR & Administrator, P.O Box 21034 Kampala attached with CVs and relevant academic documents, all in one file. Applicants should send email to hrofficer.norvikhospital@gmail.com

Deadline: 17th January 2026