MARKETING ASSISTANT

Reports To: Marketing Lead

Job Grade: G8

Responsible For: None

JOB PURPOSE

To support the planning, execution, and coordination of marketing activities, campaigns, and

brand initiatives with the objective of enhancing market visibility, customer engagement, and

lead generation.

KEY RESULT AREAS (KRAs)

Marketing Campaign Support

• Assist in the planning, coordination, and execution of marketing campaigns across digital and offline channels.
• Support campaign rollouts, timelines, and coordination with internal teams and external vendors.
• Track campaign activities and support post-campaign reviews.

Content & Communications Support

• Assist in preparing marketing materials including presentations, flyers, social media content, email communications, and promotional assets.
• Support content scheduling and publishing across approved platforms.
• Ensure brand guidelines and messaging consistency across all materials.

Market Research & Insights

• Conduct basic market research, competitor analysis, and customer insight gathering.
• Compile findings and assist in preparing summary reports for management review.
• Support data collection for marketing performance analysis.

Digital & Social Media Support

• Support the management of social media accounts, including content posting and engagement tracking.
• Monitor basic engagement metrics and prepare periodic performance summaries.
• Assist in maintaining updated digital assets and online listings.

Reporting & Documentation

• Maintain accurate records of marketing activities, campaigns, and materials.
• Prepare weekly or monthly activity reports for submission to management.
• Ensure marketing documentation and assets are properly stored and accessible.

Coordination & Administrative Support

• Coordinate with sales, customer experience, and other internal teams to support integrated marketing initiatives.
• Assist in organizing marketing events, promotions, and activations where required.
• Perform other marketing-related duties reasonably assigned in line with the scope of Services.

KEY PERFORMANCE INDICATORS (KPIs)

• Marketing Update Report: Compile and submit the report weekly (by Monday EOD) with 100% accurate data to guide management decisions during Tuesday meetings.
• Lead Assignment: Audit, categorize, and assign weekly inquiry sheets to Supervisors every Monday to drive prompt sales follow-up.
• Instagram Stories: Design and publish daily stories that are highly relevant and consistent with the brand’s communication guidelines.
• Text-Based Tweets (X): Publish 2 to 3 engagement or FAQ-driven posts daily to build online presence and audience interaction.
• Community Management: Respond to all social media comments and direct messages on the same day, maintaining a target response time of 1 hour to improve customer experience.
• Videos Ideated & Published: Produce and optimize a minimum of 4 short-form videos per week on schedule to increase brand reach.
• Graphics Published: Publish a minimum of 4 graphics weekly that are fully aligned with ongoing promotional campaigns.
• Campaign & Activation Support: Timely execution of weekly campaign tasks and coordination of field or partner activations as needed.
• Asset Organization: Ensure all creative assets, databases, templates, and marketing documentation are securely stored and easily accessible.

QUALIFICATIONS

• Education: Diploma or Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Minimum 1 to 2 years of practical experience in marketing coordination, digital content creation, or administrative support.
• Grade Baseline: Aligns with standard G8 operational/support qualifications, demonstrating hands-on technical and execution capacity.

SKILLS & COMPETENCIES

• Marketing & Channel Management: Proficient in content curation, editorial scheduling, and multi-channel publishing workflows.
• Content Creation: Skilled in graphic design and short-form video editing using tools like Canva, CapCut, or other creative platforms.
• Data Accuracy & Reporting: Strong capability in auditing raw lead data, tracking metrics in spreadsheets, and compiling transparent management reports.
• Copywriting & Quality Control: High attention to detail, ensuring impeccable grammar, spelling, visual spacing, and professional formatting in all text.
• Communication & Engagement: Excellent interpersonal skills to resolve customer inquiries and manage the online community with professional etiquette.
• Execution & Accountability: Self-driven and capable of managing multiple deadlines while maintaining open communication when tasks require clarification.

WORKING RELATIONSHIPS

• Internal Collaboration:
• Coordinates closely with the Sales and Customer Experience (CX) teams to facilitate smooth lead assignment and customer query resolution.
• Interacts with Human Resources for performance evaluations, training updates, and contract administrative needs.
• External Liaison:
• Coordinates with external vendors, printers, and creative agencies to track production timelines and collateral delivery.
• Acts as the primary front-facing digital contact for the company’s online audience and prospective leads.