Function: Marketing

Job Title: Media & Digital Manager
Department: Media & Digital Duty Station: Kampala
Reports: Chief Marketing Officer

Supervises:
Digital & Media Supervisor

Job Purpose:
The Media & Digital Manager strategizes and executes effective advertising campaigns to promote
products or services, reaching the target audience through various media channels.
Key Internal Stakeholders.

Key Internal Stakeholders.
✓ Category Management Team
✓ Sales Team
✓ Creative & Design Team
✓ Finance

Key External Stakeholders.
✓ Regulatory Bodies
✓ Advertising Agencies
✓ Media Outlets
✓ Public Relations Agencies

Functional Outputs /Activities per Key Performance areas

Strategic Planning of Digital & Media Strategy

• Collaborate with marketing and advertising teams to develop media plans aligned with the
  company’s overall marketing strategy.
• Select appropriate media channels (TV, radio, print, digital, social media) to maximize campaign
  effectiveness.
• Stay updated on industry trends, consumer behavior, and competitor activities to inform digital &
  media strategies.
• Scan the media & digital landscape to identify emerging opportunities and innovations.
• Identify press opportunities based on evolving market and business issues.

Campaign Execution & Project Management

• Oversee the implementation of media & dgital campaigns, including ad placement, scheduling, and
  creative asset delivery.
• Monitor campaign progress and make real-time adjustments to optimize performance.
• Work closely with the creative team to ensure messaging aligns with brand objectives.
• Promote additional campaigns and initiatives to support new product launches.
• Facilitate press conferences, media briefings, and public communications activities.

Media & Digital Buying

• Negotiate with media vendors and agencies to secure optimal rates and placements.
• Ensure all media buying activities remain within the approved budget.
• Manage and track media budgets, ensuring efficient allocation of resources.
• Prepare and present regular reports on budget utilization and cost efficiency.

Performance Analysis & Reporting

• Analyze campaign performance using KPIs such as reach, engagement, and conversion rates.
• Monitor all campaigns and provide data-driven insights for optimization.
• Prepare detailed reports highlighting campaign effectiveness, successes, and improvement areas.
• Use insights to continuously refine media strategies and execution approaches.

Quality Management

• Ensure all digital and media campaigns comply with brand guidelines, quality standards, and
  regulatory requirements before launch.
• Implement quality control checks across campaign planning, media buying, execution, and reporting to ensure accuracy and consistency.
• Monitor key quality KPIs such as campaign accuracy, on-time delivery, data integrity, and
  error/rework rates.
• Conduct post-campaign reviews to identify performance gaps, lessons learned, and opportunities
  for improvement.
• Drive continuous improvement by standardizing processes, updating SOPs, and applying insights to enhance future campaign effectiveness.

Financial Management

• Creating and managing budgets for various marketing campaigns and initiatives which involves
  estimating costs for media buying, creative production, talent fees, and other expenses associated
  with advertising activities.
• Controlling costs is essential to ensure that advertising and media activities stay within budgetary
  constraints.
• Analyzing the return on investment (ROI) of their campaigns to evaluate their effectiveness and
  justify future spending decisions.
• Participating in negotiating contracts with various media vendors, including publishers, broadcasters, and digital platforms, to secure favorable terms and pricing for advertising placements.
• Forecasting and long-term planning to anticipate future advertising needs and allocate resources
  accordingly.

Risk and Compliance

• Ensuring all advertising campaigns and media & digital activities comply with relevant laws, regulations, and industry standards.
• Conducting risk assessments of media & digital campaigns to identify potential legal, financial, and
  reputational risks through developing strategies to mitigate these risks while maximizing the
  effectiveness of campaigns.
• Collaborating with legal and compliance teams, the manager will develop and implement advertising and media policies and procedures to ensure compliance with regulations and mitigate risks.
• Monitoring advertising and media activities to detect any non-compliance or potential risks.
• Staying informed about developments in advertising regulations, media trends, and industry best practices is crucial.

Minimum Qualification Requirements:

• Bachelor’s degree in Marketing, Communications or related field.
• Post Graduate Diploma in Marketing. Master’s degree in business Administration is an added
  advantage. Marketing Professional certification desirable.

Related Minimum Experience:

• 4 to 6 years social media & digital experience, including scheduling and calendar management,
  copywriting, and publishing.

Competencies Required:

Behavioural

• Must have the ability to analyze market trends, consumer behavior, and competitors’ strategies to
  develop effective advertising and media plans that align with the organization’s goals and objectives.

Leadership

• Must be a focused and have an appreciation of the Core values of Team, Integrity, Innovation,
  Customer Focus, and Accountability (TIICA)
• Strong Leadership potential to effectively drive a business agenda.

Knowledge.

• Understanding media channels and platforms which includes staying abreast of emerging
  technologies, trends in traditional and digital media, audience demographics, and the effectiveness
  of different advertising mediums.

Skills

• Leadership Skills
• Creative Direction
• Digital Marketing
• Strategic Thinking
• Communication Skills
• Client Relationship Management
• Problem-Solving Abilities
• Adaptability and Resilience

Send your applications to hr@movitproducts.com

Deadline: 23 May 2026