Function:

Marketing Job Title: Trade Marketing Manager

Job Grade: N/A

Department: Trade Marketing Duty Station: Kampala
Line Manager: Head of Trade Marketing

Supervises: Trade Marketing Supervisor, Salon Activations Supervisor, Events Supervisor

Job Purpose: Trade Marketing Manager is to plan and execute trade-specific marketing strategies to enhance product visibility, drive sales, and strengthen relationships with trade partners.

Internal Stakeholders

• Sales Team
• Finance Team
• Procurement
• Category Management

External Stakeholders

• Consumers
• Media Partners
• Town Councils

Functional Outputs/Activities per key performance area:

• Develop and implement effective trade marketing Plans aligned with business objectives
• Collaborate with sales, category management, and other departments to ensure strategic alignment.
• Analyse market trends, competitor activities, and consumer behaviour to identify opportunities and
  threats.
• Adjust strategies based on real-time data and market intelligence to stay competitive.
• Regularly review and update trade marketing strategies to reflect changes in business objectives.
• Incorporate data-driven insights to personalize and optimize trade marketing initiatives.
• Execution of AVAA
• Plan, execute, and evaluate promotional campaigns to support product launches and increase market share
• Work with sales teams to develop detailed promotional calendars for product launches and sales growth.
• Implement segmented campaigns based on customer insights to maximize effectiveness.
• Monitor promotion performance through real-time analytics and adjust tactics as needed.
• Conduct post-campaign evaluations to extract insights and improve future promotional efforts.
• Tailor promotional initiatives to customer needs and market conditions for maximum impact.
• Build and maintain strong relationships with key trade partners and stakeholders.
• Develop a structured relationship management program with regular touchpoints and feedback sessions.
• Engage with retailers, distributors, and other partners to strengthen collaboration and alignment.
• Offer incentives and exclusive programs to top-performing trade partners.
• Ensure consistent brand messaging across all trade channels through effective communication.
• Use customer feedback and insights to continuously refine and tailor trade marketing initiatives.
• Enhance brand visibility and customer engagement in retail environments through strategic merchandising
• Develop and implement point-of-sale materials, displays, and merchandising solutions to boost brand presence.
• Conduct regular store visits to assess the effectiveness of in-store displays and promotional materials.
• Innovate POS materials to keep them fresh and aligned with current consumer trends.
• Use digital tools and AR solutions to create interactive in-store experiences for customers.
• Ensure that merchandising solutions align with brand standards and resonate with target audiences.
• Conduct ongoing market analysis and prepare comprehensive reports on trade marketing performance
• Regularly analyze market trends, competitor activities, and consumer behavior to identify risks and opportunities.
• Use predictive analytics to anticipate market shifts and adjust strategies proactively.
• Prepare detailed reports that evaluate the effectiveness of trade marketing initiatives.
• Present actionable recommendations based on data-driven insights to senior management.
• Continuously refine reporting processes to ensure timely and accurate performance tracking.

Financial Management

• Manage the trade marketing budget effectively, ensuring cost efficiency and maximum return on investment.
• Provide accurate and timely financial reports related to trade marketing activities.

Risk Management

• Identify the department’s risks, their various mitigations and keep track of them.

Quality Management

•  Ensure all trade marketing activities, promotional materials, POSM, merchandising, and activations meet approved Movit quality and brand standards.
• Establish quality standards and checklists for trade marketing execution across all channels and markets.
• Conduct regular quality audits and market visits to identify gaps in execution and ensure corrective actions are implemented.
• Ensure promotional materials and merchandising assets are accurate, relevant, timely, and fit for purpose before deployment.
• Monitor the quality and consistency of brand execution across distributors, retailers, and other trade partners.
• Work with relevant teams to investigate recurring quality issues and implement preventive and corrective actions.

Compliance

• Ensure regulatory compliance in execution of activities within the country.
• Adherence to all Movit Group and In Country Policies and Procedures.
• Prepare and submit Trade Marketing reports.

Minimum Qualification Requirements: Related Minimum Experience:

• Bachelor’s degree in business administration or related field.
• Post Graduate Diploma in Business Administration preferred.
• Comprehensive understanding of the in-country consumer market with strong acumen for numbers.
• Specialist Marketing Qualification 6 to 8 years relevant experience in FMCG Industry preferably in Brand Management/ Trade Marketing.

Competencies Required:
Behavioural

• Must be of unquestionable integrity, Honesty, Trustworthiness and Professionalism Leadership
• Must be a team player.
• Must be a self-starter and have an appreciation of business growth and priorities.
• Strong Leadership potential to effectively drive a business agenda and operational coordination of activities.

Knowledge.

• Advanced experience with MS Office and Excel
• Commercially astute with understanding of key commercial drivers

Skills

• Event Management
• Analytical Skills
• Strong consumer and customer marketing/sales capabilities
• Sales Channel Development

Attributes include:

•  Self-Starter & Action Oriented
• Ability to harness peer Relationships
• Agile and Driven
• Collaboration
• Problem Solving
• Communication Skills

Growth Potential:

•  Successful candidate will be set up for cross functional growth to Head of Marketing & Corporate Affairs role.

Physical Requirements and Environmental Conditions

•  Frequency of travel: Occasional travel is required for market visits; location may vary and may require overnight stays
• Light physical activities and efforts required working in an office environment

Job Assessment

• Interview
• Psychometric assessment

To Apply

Interested Candidates should send their CVs to hr@movitafrica.com

Deadline: 05 Ocotober 2026