We need Category Sales Manager – Reckitt, at Keshwala Group, Uganda.
Age: Not more than 38 years. (Non- negotiable)
Education: MBA from tier – II institute
Experience: 8 to 10 years in FMCG only (Not from Bev or alco – bev industry strictly)
Place of Posting: Kampala with 60% travel
Status: Bachelor for 1st year
Salary Bracket: 2L to 2.5 L / Month in hand depending on present pay package + Other expat benefits, Car & Driver.
JD – Key Responsibilities
A. Sales Strategy & Business Development
Achieve monthly, quarterly, and annual sales volume, revenue, and profitability targets.
Identify new business opportunities, market gaps, and potential growth segments.
Develop strategies to increase market penetration, sales productivity, and category market share.
B. Distribution & Market Expansion
Expand numeric and weighted distribution across general trade, modern trade, wholesalers, and other relevant channels.
Appoint and develop distributors, stockists, and channel partners in new and existing markets.
Ensure adequate product availability, visibility, and assortment at retail outlets.
C. Category & Product Management
Manage sales performance across the assigned product portfolio, SKUs, and pack sizes.
Identify high-performing and slow-moving SKUs and recommend corrective actions.
Work closely with marketing and product teams on product launches, packaging, pricing, and category development.
Provide market intelligence on competitor activities, pricing, product innovations, and consumer trends.
D. Trade Marketing & Promotional Activities
Plan and execute trade promotions, consumer offers, retailer schemes, and channel incentives.
Evaluate competitor promotions and recommend suitable counter-strategies.
E. Distributor & Channel Management
Build strong working relationships with distributors, wholesalers, retailers, and key accounts.
Conduct regular distributor reviews and develop corrective action plans.
F. Sales Team Leadership
Lead, coach, and motivate the category sales team to achieve business objectives.
Set sales targets for regional managers, area sales managers, and sales representatives, as applicable.
G. Sales Analytics & Reporting
Track primary sales, secondary sales, distribution, market share, sales growth, and profitability.
Strong communication and presentation skills.
Problem-solving and execution discipline.
Proficiency in MS Excel, PowerPoint, and sales reporting systems.
Ability to work under pressure and meet demanding business targets.
Pls. Share CV to gm-sm@keshwalagroup.com; hr@keshwalagroup.com
