JOB DESCRIPTION
Position: Digital Marketing & PR Executive
Location: Kampala, Uganda ( Full-Time)
Department: Marketing & Communications
Reports To: General Manager
About the Role
Are you a strategic storyteller who knows how to craft a compelling press release and run high-performing digital ad campaigns? We are looking for a dynamic, results-driven Digital Marketing & Public Relations (PR) Executive to join our team.
In this dual-impact role, you will be the driving force behind our online brand presence, media relations, content strategy, and public communications. You will merge data-driven digital tactics with creative PR strategies to grow our brand visibility, generate leads, and maintain an exceptional brand reputation.
Key Responsibilities
Media & Public Relations: Draft and distribute press releases, pitch stories to news outlets, manage media inquiries, and build lasting relationships with journalists, industry partners, and key stakeholders.
Digital Campaign Management: Plan, execute, and optimize multi-channel digital campaigns across SEO, PPC/paid ads, social media, and email marketing to drive engagement and lead acquisition.
Content Creation & Copywriting: Produce engaging, brand-consistent content for corporate blogs, social media platforms, email newsletters, official statements, and promotional materials.
Brand Reputation & Crisis Management: Actively monitor online brand mentions, manage customer reviews and social interactions, and execute rapid response strategies when needed.
Influencer & Partnership Outreach: Identify and collaborate with relevant influencers, media partners, and content creators to expand brand reach.
Performance Tracking & Analytics: Monitor, analyze, and report on campaign KPIs (web traffic, lead conversions, engagement rates, and media impressions) to continuously refine outreach strategies.
Key Performance Indicators (KPIs)
- Lead Generation & Web Growth: Achieve target monthly traffic and digital lead conversion targets.
- Media Coverage: Secure consistent, positive quarterly media placements and press coverage.
- Engagement: Maintain active community engagement across all corporate social channels.
- Crisis Response: Maintain rapid response times to media inquiries and critical public mentions.
What We Are Looking For
Experience: 2–4 years of combined experience in digital marketing and public relations/corporate communications.
Education: Bachelor’s degree in Marketing, Public Relations, Mass Communication, Journalism, or a related field.
Technical Skills:
- Hands-on experience with social media management tools, email marketing systems and CMS platforms
- Familiarity with Google Analytics, SEO tools, and running meta/Google ad campaigns.
Soft Skills
- Exceptional written and verbal communication skills with high attention to detail.
- Strong interpersonal and networking capabilities to connect with media personnel and partners.
- Strong project management, multi-tasking, and problem-solving skills under tight deadlines.
How to Apply
If you are ready to take your career to the next level and own our brand’s voice and reach, send your CV, Cover Letter, and a Portfolio of previous work/campaigns to doreenimalingat@lubaproperties.com with the subject line Application: Digital Marketing & PR Executive
Application Deadline: September 20th, 2026
