Job Description
Develop and implement content marketing strategy and tactics including the management and conduct of digital marketing and social media management.
Education
A minimum of Bachelor degree in marketing, integrated marketing, digital marketing, business administration, business development, mass communication.
Experience
A minimum of three (3) years’ experience in digital and content marketing
Key Responsibilities
- Promote the Institute membership subscription services, advertise services including the promotion of benefits and impact.
- Increase active participation in related events, workshops and conferences including securing partnerships with other organizations promoting the Institute’s services and add-value to the effectiveness and competitiveness of the Institute
- Monitor and analyze effectiveness of marketing content
- Develop and manage website content
- Create graphic designs (info-graphs), select and use relevant images to use in the Institute digital space.
- Support active social media engagement with audience, likes, comments and sharing and keep a vibrant online media community.
- Design, develop and share widely attention grabbing and meaningful posts promoting and disseminating Institute products and services including insight articles, Market Analytics and opportunities.
- Manage, promote and administer Institute digital events including webinars
- Illuminate Institute content using creative designs, images and info-graphs
- Monitor, layout, post and share Institute business development news
- Public Relations and communications plan of the institute
- Media briefs and press releases
- Monitor news about the institute and similar organisation’s online and traditional media
Application Guidelines
Send Resume/CV to:careers@uib.or.ug
