MANAGEMENT ROLE
KGL is seeking to recruit a highly experienced, commercially minded, and results-driven Operations Manager – Digital to lead and oversee the Group’s entire digital operations.

This is a management-level position for a dynamic professional who understands that digital is not only about visibility, engagement, or content-it is a powerful sales and business-growth engine.

The successful candidate will be responsible for managing the 360° digital function, leading a team of digital professionals, developing and executing digital strategies, and most importantly, translating digital activities into measurable leads, sales, revenue, customer acquisition, and business growth.

KEY RESPONSIBILITIES

• Lead and manage KGL’s overall 360° digital operations and strategy.
• Develop and implement digital strategies aligned to the Group’s sales and business objectives.
• Manage and coordinate all digital channels, including social media, websites, digital advertising, email marketing, WhatsApp, search, content, online platforms, and other relevant digital channels.
• Drive digital lead generation, customer acquisition, conversion, and sales.
• Develop digital campaigns that deliver measurable commercial results and contribute directly to revenue growth.
• Manage digital sales funnels from awareness lead generation conversion customer retention.
• Set, monitor, and achieve digital sales and performance targets.
• Lead, coach, supervise, and performance-manage a team of digital professionals.
• Develop clear KPIs and performance standards for the digital team.
• Manage digital campaign budgets and ensure optimal return on investment.
• Use digital analytics, customer data, and market insights to make informed business decisions.
• Monitor competitors, market trends, customer behaviour, and emerging digital opportunities.
• Work closely with Sales, Marketing, Business Development, Customer Service, Finance, and other business units to ensure digital activities support overall business performance. Manage the Group’s digital presence and ensure consistent brand positioning across all platforms.
• Identify new digital sales opportunities, platforms, technologies, partnerships, and revenue streams.
• Ensure effective management of digital leads and minimizing lead leakage
• Prepare regular management reports covering digital performance, leads, conversion, sales, revenue, ROI, customer acquisition, and team performance.
• Drive continuous improvement, innovation, accountability, and commercial discipline within the digital function.

REQUIRED QUALIFICATIONS & EXPERIENCE

• A minimum of 5+ years of relevant professional experience in digital operations, digital marketing, digital sales, e-commerce, or a closely related field.
• Demonstrable experience managing multiple digital channels and the full digital ecosystem.
• Strong and proven sales experience, preferably in a target-driven commercial environment.
• Demonstrated ability to convert digital activity into actual sales and measurable revenue.
• Proven experience in team leadership and people management. Strong understanding of digital marketing, digital advertising, Social media, SEO/SEM, CRM, analytics, content, lead generation, conversion optimization, and digital customer journeys.
• Experience developing and managing digital sales funnels and performance campaigns.
• Strong analytical and data-driven decision-making skills.
• Experience managing budgets and measuring ROI and commercial performance.
• Excellent communication, negotiation, presentation, and stakeholder-management skills.
• Strong business acumen and the ability to connect digital strategy with broader business objectives.
• A Bachelor’s degree in Digital Marketing, Marketing, Business Administration, Communications, Information Technology, or a related field is preferred.
• Relevant professional certifications in digital marketing, analytics, e-commerce, or related areas will be an added advantage.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Digital- generated sales
• Qualified leads
• Lead-to-sale conversion
• Revenue growth
• Customer acquisition
• Digital channel performance
• Customer engagement &
• Digital campaign ROI
• Team productivity & performance
• Overall digital contribution to KGL’s business objectives

You should be comfortable working in a fast-paced, target-driven environment, managing a team, making data-driven decisions, and being held accountable for measurable business outcomes.
If your digital experience has generated likes but not leads, traffic but not sales, or activity without measurable commercial impact, this may not be the role for you.

We are looking for someone who understands that

APPLICATION
Qualified and interested candidates should submit their CV clearly demonstrating their digital, sales, leadership, and commercial experience.
Email: Zawadibwambale@ayebale.org
CC: sheillaaliguma@ayebale.org
WhatsApp: 0768757959

Only candidates who meet the required experience and demonstrate strong digital and sales capabilities will be considered.

Position: Operations Manager – Digital Level: Management

OUR BUSINESSES
Vehicle Sales
General Goods Vehicle Financing Logistics
Aftermarket Services
Plot 4A-6A, Naguru Road, Naguru, P.O. Box 122222,
Kampala, Uganda. www.kglgroup.com